We built this because we couldn't unsee the gap.
About us
About Swish
We built Swish because we saw too many franchise and multi-site brands relying on agencies that measured success by one metric...leads. But leads alone don't grow a business. As businesses expand, growth becomes more complex. New locations open with inconsistent marketing, franchisees receive different results, sales processes vary from site to site, and head office struggles to understand what's really driving performance. The result is inconsistent growth across the network. We knew there had to be a better way.
Swish was built to create predictable, repeatable growth. We don't just generate enquiries, we focus on the entire customer journey. From attracting the right audience and launching successful pre-sale campaigns to improving conversion rates, analysing performance data and building sales strategies that can be replicated across every location.
We believe the strongest locations don't open their doors hoping customers will come. They open with demand already created, memberships already sold and a sales pipeline ready to convert.
Every campaign we run is backed by data, strategy and continuous optimisation. We care about cost per acquisition, conversion rates, sales performance, customer quality, retention and return on investment—not just how many leads were generated. Because sustainable growth isn't measured by the number of enquiries.
It's measured by profitable locations, successful franchisees and a brand that can confidently scale.
Watch Us
Not just an agency. Not just a service. A real partner — the kind that moves at your pace, tells you the truth, builds with you, and refuses to let you fail. We also built this to prove something: that you don’t have to choose between ambition and the life you want.
(01)Meta & Google Ads
Paid advertising that drives qualified leads directly to your business — real opportunities, not impressions.
(02) Sales Coaching
Helping your team respond fast, convert with confidence, and build a repeatable, scalable sales process.
(03)Franchise Lead Generation
Local lead flow for franchisees and qualified franchisee recruitment for growing networks.
Our Team
At the heart of our digital agency is a team of passionate experts dedicated to innovation and excellence.
Part of Something Bigger
4 Pillars.
One Engine.
THE METHOD.01
Attract
Paid ads on Meta, Google, LinkedIn and TikTok backed by organic content, bringing a steady flow of warm, qualified leads. Real opportunities. not just clicks.
1500+
QUALIFIED LEADS A MONTH
THE METHOD.02
Convert
The part most agencies skip. We coach you and your team to respond fast, close with confidence, and build a sales process that repeats.
800+
MEMBERS ON OPENING DAY
THE METHOD.03
Operate
When you outgrow ads and coaching and need CRM, funnels and automation to handle the volume, that is Amplify. The full Attract, Convert and Operate engine.
THE METHOD.04
Scale
Growth without structure becomes chaos fast, so we build the strategy and systems that let a business scale without breaking.
You can’t scale what you haven’t built to hold the weight.
Stat Number
STAT LABEL
Checklist group has been a dream team who truly understands our brand voice and has helped us communicate more clearly with our target audience. Laura and her team has spent every bit answering our queries, strategising the campaigns for better lead generation as well as communicating efficiently. We have been genuinely happy with the collaboration and look forward to future engagements with them.
Priyanka Chatterjee
My name is Scott Capelin and I'm the Founder and CEO of inLIFE Wellness which is a network of Reformer Pilates studios in the boutique fitness industry. I have been using the services of The Checklist Group for one year now and Laura and her team have helped to launch 8 successful new studios, and grown the membership base significantly at other studios. I will definitely continue to use Checklist Group moving into the future because by following their systems and procedures a studio is just about guaranteed to open profitably, and there's a clear return on investment when engaging them. Highly recommended.
Scott Capelin
Laura is a weapon. We achieved great results. Laura helped generate over 100+ leads in 30 days. Be ready to roll up your sleeves and get to work but with Laura's guidance you'll be on your way to filling you studio in no time! Thanks Laura and TCG team, amazing work!!
EARTH TO BODY Croydon
We could not have kept the leads coming through without Laura and the team! It was one less thing for us to think about and they are super responsive to our needs.
